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Strategic Sports Ltd.

Strategic Sports Ltd.
Unit 1016, North Tower, Concordia Plaza
1 Science Museum Road
Tsim Sha Tsui, Kowloon
Hong Kong

Telephone+852 2332 3886

Contact

About us

Strategic Sports Company Overview

Founded on a commitment to innovation, quality, and sustainability, Strategic Sports is a global leader in helmet manufacturing and sports protection solutions. For over three decades, we have partnered with brands worldwide to design, engineer, and manufacture some of the industry’s most trusted helmet products—spanning cycling, motorsports, snow sports, and action sports.

Our company philosophy is simple: protect people better, build products smarter, and lead with integrity. Today, Strategic Sports operates a growing network of state-of-the-art manufacturing facilities in China, Vietnam, and Portugal, with a global workforce dedicated to raising the standard of protection, performance, and responsibility.

Innovation and Materials Leadership

At the core of Strategic Sports’ success is our relentless pursuit of material science and engineering innovation. From pioneering lighter, stronger helmet designs to introducing proprietary energy management systems like ERT (Energy Reduction Technology), we have consistently set new benchmarks for rider safety and helmet performance.

Strategic Sports is proud to have supported award-winning products recognized by global organizations such as the Red Dot Design Award. Our 2024 and 2025 Red Dot-winning S-460 RMR helmet series showcases our expertise in building fully recyclable helmets that integrate advanced safety technologies like removable, rechargeable LED lights and impact-reducing ERT polymer layers. Our technology pipeline also includes innovations such as the Full Nano liner—an acrylic-based, carbon nanotube-reinforced material that delivers multi-impact protection while reducing helmet mass.

At Strategic Sports, innovation is not driven by marketing trends; it is guided by engineering rigor and real-world problem-solving.

Global Supply Chain and Manufacturing Excellence

Strategic Sports' manufacturing footprint is purpose-built to offer global brands resilient, flexible, and sustainable production options. Our factories in Vietnam and Portugal have recently undergone major expansions to meet rising customer demands, strengthen regional supply chains, and provide localized solutions that minimize environmental impact.

In Vietnam, we have invested in scaling operations with new advanced machinery and expanded staffing, reinforcing our capacity while reducing lead times and transportation emissions. Our Portugal facility mirrors this investment, offering European customers localized production, faster logistics, and reduced carbon footprints.

Our supply chain strategy focuses on regional sourcing, localized partnerships, and resilience planning to help customers navigate today's complex tariff environments and evolving global trade dynamics. Sustainability is deeply integrated into our operations, from renewable energy adoption to green supply chain development.

Commitment to Sustainability and Circular Economy

Strategic Sports is fully committed to building a future where helmet manufacturing supports—not compromises—environmental health. We are proud to lead the industry in clean energy adoption, with photovoltaic solar installations at key production sites, and a documented cumulative carbon emissions reduction of more than 30% since 2019.

In 2024, we launched our first global circular economy initiative in partnership with customers. This program builds networks for collecting, disassembling, and recycling used helmets, enabling a shift from linear to closed-loop production models. We are also integrating sustainability metrics into supplier evaluations and supporting upstream partners in adopting greener practices.

Our approach to sustainable innovation extends across materials (such as reclaimed ABS, EPS, PET, and polyamide), product lifecycle design, and ongoing efforts to balance eco-responsibility with economic viability. We believe that real progress happens when environmental goals and business realities meet.

Culture of Engineering-Driven Growth

Strategic Sports is proudly engineering-led, with a corporate culture rooted in continuous improvement, curiosity, and humility. Our leadership philosophy, championed by Managing Director Norman Cheng, emphasizes hands-on problem-solving, respect for people, and an unwavering focus on real innovation.

Our internal development process follows a Comprehensive Protection Strategy (CPS), which drives product design to address all types of crash scenarios—not just those covered by existing test standards. We believe in building helmets for real-world impacts, from low-G concussions to high-speed collisions, with no shortcuts or superficial features added for marketing purposes.

This engineering-first mindset informs not only our products but our organizational structure: from supply chain resilience to sustainability initiatives to Lean management adoption across our factories.

A Trusted Global Partner

Strategic Sports is more than a contract manufacturer—we are a strategic extension of our customers’ brands. We provide full-spectrum solutions, from design collaboration and prototyping to mass production, testing, and global delivery.

Our customers range from global cycling brands and motorsport leaders to emerging outdoor and lifestyle companies seeking manufacturing partners who understand the complexity of today’s performance and sustainability requirements.

With decades of experience, a global footprint, and a forward-looking approach to materials, production, and design, Strategic Sports continues to build the future of helmet manufacturing—safer, smarter, and more sustainably.

Looking Forward

As we move into 2025 and beyond, Strategic Sports remains committed to investing in renewable energy, sustainable supply chains, circular economy systems, and advanced product innovation. We are welcoming external investors to support the next stage of our growth and to enhance our agility and governance structures.

Despite the challenges facing global sustainability and manufacturing, we believe businesses must not only adapt to change but lead it. Strategic Sports is proud to stand at the forefront of that movement—innovating boldly, collaborating deeply, and building responsibly for the next generation of riders and the world we all share.

Keywords

  • helmets
  • goggles
  • safety
  • protection
  • ebike

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