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Strategic Sports Ltd.
Strategic Sports Ltd.
Unit 1016, North Tower, Concordia Plaza
1 Science Museum Road
Tsim Sha Tsui, Kowloon
Hong Kong
Telephone+852 2332 3886
About us
Strategic Sports Company Overview
Founded on a commitment to innovation, quality, and sustainability, Strategic Sports is a global leader in helmet manufacturing and sports protection solutions. For over three decades, we have partnered with brands worldwide to design, engineer, and manufacture some of the industry’s most trusted helmet products—spanning cycling, motorsports, snow sports, and action sports.
Our company philosophy is simple: protect people better, build products smarter, and lead with integrity. Today, Strategic Sports operates a growing network of state-of-the-art manufacturing facilities in China, Vietnam, and Portugal, with a global workforce dedicated to raising the standard of protection, performance, and responsibility.
Innovation and Materials Leadership
At the core of Strategic Sports’ success is our relentless pursuit of material science and engineering innovation. From pioneering lighter, stronger helmet designs to introducing proprietary energy management systems like ERT (Energy Reduction Technology), we have consistently set new benchmarks for rider safety and helmet performance.
Strategic Sports is proud to have supported award-winning products recognized by global organizations such as the Red Dot Design Award. Our 2024 and 2025 Red Dot-winning S-460 RMR helmet series showcases our expertise in building fully recyclable helmets that integrate advanced safety technologies like removable, rechargeable LED lights and impact-reducing ERT polymer layers. Our technology pipeline also includes innovations such as the Full Nano liner—an acrylic-based, carbon nanotube-reinforced material that delivers multi-impact protection while reducing helmet mass.
At Strategic Sports, innovation is not driven by marketing trends; it is guided by engineering rigor and real-world problem-solving.
Global Supply Chain and Manufacturing Excellence
Strategic Sports' manufacturing footprint is purpose-built to offer global brands resilient, flexible, and sustainable production options. Our factories in Vietnam and Portugal have recently undergone major expansions to meet rising customer demands, strengthen regional supply chains, and provide localized solutions that minimize environmental impact.
In Vietnam, we have invested in scaling operations with new advanced machinery and expanded staffing, reinforcing our capacity while reducing lead times and transportation emissions. Our Portugal facility mirrors this investment, offering European customers localized production, faster logistics, and reduced carbon footprints.
Our supply chain strategy focuses on regional sourcing, localized partnerships, and resilience planning to help customers navigate today's complex tariff environments and evolving global trade dynamics. Sustainability is deeply integrated into our operations, from renewable energy adoption to green supply chain development.
Commitment to Sustainability and Circular Economy
Strategic Sports is fully committed to building a future where helmet manufacturing supports—not compromises—environmental health. We are proud to lead the industry in clean energy adoption, with photovoltaic solar installations at key production sites, and a documented cumulative carbon emissions reduction of more than 30% since 2019.
In 2024, we launched our first global circular economy initiative in partnership with customers. This program builds networks for collecting, disassembling, and recycling used helmets, enabling a shift from linear to closed-loop production models. We are also integrating sustainability metrics into supplier evaluations and supporting upstream partners in adopting greener practices.
Our approach to sustainable innovation extends across materials (such as reclaimed ABS, EPS, PET, and polyamide), product lifecycle design, and ongoing efforts to balance eco-responsibility with economic viability. We believe that real progress happens when environmental goals and business realities meet.
Culture of Engineering-Driven Growth
Strategic Sports is proudly engineering-led, with a corporate culture rooted in continuous improvement, curiosity, and humility. Our leadership philosophy, championed by Managing Director Norman Cheng, emphasizes hands-on problem-solving, respect for people, and an unwavering focus on real innovation.
Our internal development process follows a Comprehensive Protection Strategy (CPS), which drives product design to address all types of crash scenarios—not just those covered by existing test standards. We believe in building helmets for real-world impacts, from low-G concussions to high-speed collisions, with no shortcuts or superficial features added for marketing purposes.
This engineering-first mindset informs not only our products but our organizational structure: from supply chain resilience to sustainability initiatives to Lean management adoption across our factories.
A Trusted Global Partner
Strategic Sports is more than a contract manufacturer—we are a strategic extension of our customers’ brands. We provide full-spectrum solutions, from design collaboration and prototyping to mass production, testing, and global delivery.
Our customers range from global cycling brands and motorsport leaders to emerging outdoor and lifestyle companies seeking manufacturing partners who understand the complexity of today’s performance and sustainability requirements.
With decades of experience, a global footprint, and a forward-looking approach to materials, production, and design, Strategic Sports continues to build the future of helmet manufacturing—safer, smarter, and more sustainably.
Looking Forward
As we move into 2025 and beyond, Strategic Sports remains committed to investing in renewable energy, sustainable supply chains, circular economy systems, and advanced product innovation. We are welcoming external investors to support the next stage of our growth and to enhance our agility and governance structures.
Despite the challenges facing global sustainability and manufacturing, we believe businesses must not only adapt to change but lead it. Strategic Sports is proud to stand at the forefront of that movement—innovating boldly, collaborating deeply, and building responsibly for the next generation of riders and the world we all share.
Our product groups
Keywords
- helmets
- goggles
- safety
- protection
- ebike
Our Products

Strategic Sports S-460 RMR
The Strategic Sports S-460 RMR redefines what an urban cycling helmet can be. Designed for modern riders and a changing world, the S-460 RMR seamlessly combines advanced safety technology, clean aesthetics, and a fully recyclable construction.
At the heart of the S-460 RMR is a commitment to sustainability. Built from reclaimed and recyclable materials—including ABS plastic, EPS foam, PET, and polyamide—the helmet eliminates permanent adhesives through a glue-free assembly process. This allows riders to fully disassemble and recycle the helmet at the end of its life, setting a new standard for circular product design.
Safety innovation is equally central. The S-460 RMR integrates ERT (Energy Reduction Technology), a proprietary low-density layer positioned close to the rider’s head. ERT reduces low-G linear impacts by up to 30% and rotational forces by up to 25%, providing enhanced protection against the types of sub-concussive hits that traditional EPS foam alone cannot address.
Visibility is critical for urban riders, and the S-460 RMR meets this need with a removable, rechargeable LED light. Discreetly integrated into the rear vent, the light boosts rider visibility without compromising the helmet’s sleek, low-profile look. It is fully serviceable and recyclable, ensuring the helmet remains environmentally responsible throughout its lifecycle.
Comfort and fit are engineered for real-world use. A low-profile, aerodynamic shape pairs with optimized airflow and a dial-fit retention system, offering a secure, lightweight fit for daily commutes and city rides.
The S-460 RMR meets both CE EN 1078 and CPSC safety standards, ensuring riders benefit from internationally recognized levels of protection.
More than just a helmet, the S-460 RMR represents Strategic Sports' commitment to innovation-led sustainability. It is designed to support cleaner production, smarter supply chains, and real environmental progress—without sacrificing the safety or performance riders expect.
For those who believe their gear should work as hard for the planet as it does for them, the S-460 RMR is the future of urban cycling protection.

Strategic Sports S-390 ERT
Strategic Sports S-390 ERT: High-Performance Road Cycling Protection with Advanced Impact Management
The S-390 ERT from Strategic Sports is designed for serious road cyclists who demand lightweight performance, exceptional ventilation, and uncompromised protection. Built for long rides, fast training sessions, and competitive racing, the S-390 ERT blends cutting-edge safety innovation with premium fit and comfort features.
At the core of the S-390 is Strategic Sports’ Patented ERT (Energy Reduction Technology) liner, a breakthrough material designed to manage both linear and rotational impact forces. Positioned between the rider’s head and the EPS liner, ERT acts as a low-density energy absorption layer, working to reduce low-G linear impacts by up to 30% and rotational forces by up to 25%. This innovation addresses a critical real-world need: while many helmet standards test only for high-speed impacts, research shows that the majority of real-world cycling crashes involve lower-energy impacts that can still cause serious brain injuries over time. ERT helps manage these forces more effectively, offering enhanced protection without added weight or bulk.
The S-390 ERT’s 17 oversized vents are specifically engineered to maximize airflow, channeling air across the scalp to keep riders cool even at high speeds or in hot conditions. Its aerodynamic, rounded profile optimizes airflow without sacrificing ventilation, offering a perfect balance between sleek road performance and all-day riding comfort.
The helmet features a premium micro-adjust dial fit system, allowing riders to easily fine-tune their fit on the fly for optimal comfort and security, whether during long endurance rides or short, intense efforts. Strategic Sports' Upper and Lower InMold shell construction improves structural integrity while maintaining a lightweight build, ensuring durability without adding unnecessary mass.
Certified to CE EN 1078, CPSC, and AS/NZS 2063 standards, the S-390 ERT meets the highest international safety benchmarks for cycling helmets.
Designed for riders who expect more from their gear, the Strategic Sports S-390 ERT delivers next-generation protection, aerodynamic efficiency, and cooling comfort—all in one streamlined, performance-ready package.

Strategic Sports S-441-2 LED
The S-441-2 LED from Strategic Sports blends classic city rider style with modern safety innovation, offering the perfect helmet for urban cyclists who value both aesthetics and performance. Inspired by the clean lines of popular skate, BMX, and snow helmets, the S-441-2 LED features a subtle, rounded shape and refined detailing that looks right at home on busy city streets.
At the heart of the S-441-2 LED’s innovation is StealthLED technology—a discreet strip of integrated, under-the-shell LED lights that enhances rider visibility in traffic and low-light conditions without disrupting the helmet’s minimalist design. Unlike bulky clip-on lights or external mounts, the S-441-2 LED maintains a smooth, streamlined profile while quietly adding a critical layer of safety for urban commuters.
Compared to the earlier S-441-1 model, the S-441-2 LED introduces two additional top vents, strategically placed to improve cooling and heat evacuation at lower speeds. Combined with the helmet’s eight optimized vent openings, this ensures better airflow without compromising the shell’s protective integrity or urban styling.
The helmet features a premium fit system that offers micro-adjustable tensioning for a secure and personalized fit, accommodating a wide range of head shapes. Whether navigating crowded bike lanes, riding to work, or heading out for a casual weekend cruise, riders will appreciate the comfort, adjustability, and stability the S-441-2 LED delivers.
Built with a two-piece shell and available with an optional InMold LED light system, the S-441-2 LED meets major international safety standards including CE EN 1078, CPSC, and AS/NZS 2063 certifications. Strategic Sports’ precision manufacturing ensures durability, lightweight construction, and real-world protection for daily riders.
For urban cyclists who want reliable protection, stylish understatement, and added visibility without compromise, the S-441-2 LED offers a smart, refined solution built for today’s streets—and tomorrow’s riders.

Strategic Sports S-348
The S-348 from Strategic Sports is a modern urban helmet built for today’s commuters, e-bike riders, and everyday cyclists who demand style, comfort, and real-world functionality. With its contemporary lines and versatile features, the S-348 offers a high level of protection, integrated lighting, and exceptional value—all in one refined package.
Designed to meet the needs of busy city riders, the S-348 features a fully integrated multi-mode LED light at the rear of the helmet. With multiple lighting modes available, riders can boost their visibility in traffic, dawn, or dusk without the need for bulky external lights or mounts. The built-in design keeps the helmet sleek while adding an essential layer of safety for low-light urban riding.
The S-348 pairs this innovation with solid impact protection, achieving CPSC and CE EN 1078 certifications for cycling helmets. Its injection-molded shell construction ensures durability and strength, providing reliable protection for commuters and e-bike riders who face the daily challenges of crowded streets.
Comfort and versatility are central to the S-348’s design. It features 16 carefully positioned vents that channel airflow efficiently, helping riders stay cool even in stop-and-go traffic. Riders can also choose between short and long visor options, allowing for easy customization depending on their riding style or weather conditions. Whether shielding eyes from the sun or rain, the S-348 adapts to the day’s demands.
An adjustable fit system ensures a secure, dialed-in fit, making the helmet comfortable for longer rides and daily commutes alike. The low-profile, contemporary shape fits easily into modern city lifestyles, pairing well with streetwear, business-casual outfits, or typical commuter gear.
True to Strategic Sports' philosophy, the S-348 balances smart design with accessible pricing. It delivers high-end features like integrated lighting and modern styling at a value that makes it an easy choice for riders seeking protection, performance, and practical innovation.
For commuters, e-bike riders, and everyday cyclists who want a helmet that keeps pace with their lives, the Strategic Sports S-348 offers a fresh, dependable solution.

Strategic Sports DH-508
The DH-508 from Strategic Sports is built for riders who push the limits—on the downhill track, in the bike park, and beyond. Combining advanced energy management technologies with a lightweight, compact design, the DH-508 delivers full-face protection without the traditional weight penalty, offering serious riders the confidence to go faster and ride harder.
At the core of the DH-508 is Strategic Sports’ latest advancement in impact protection: a Full Nano liner. This next-generation material replaces traditional EPS foam, using a proprietary monomer matrix reinforced with carbon nanotubes to absorb and rebound from impacts. Unlike standard foam that crushes once and stays compressed, Full Nano manages multiple impacts without significant degradation—perfect for the real-world demands of aggressive gravity riding.
Complementing the Full Nano liner is the helmet’s integrated ERT (Energy Reduction Technology) layer, positioned close to the rider’s head. ERT helps address low-G and rotational impacts—those often overlooked by traditional test standards but critical for reducing concussion risk. It reduces low-G linear forces by up to 30% and rotational forces by up to 25%, offering enhanced protection even during smaller crashes that accumulate damage over time.
Designed for aggressive use but comfortable enough for full days on the mountain, the DH-508 features a lightweight carbon shell, an adjustable moto-style visor, and a moisture-wicking interior liner to keep riders cool and focused. Multiple pad sets are included to customize fit, while strategically placed vents channel airflow without compromising the helmet’s structural integrity.
Certified to major international standards—including CPSC, EN 1078, DOT, and ECE 22.06—the DH-508 meets the latest benchmarks for both cycling and motorcycle-level impact protection.
Strategic Sports’ DH-508 isn’t just a helmet—it’s a statement of what full-face protection should be: lighter, stronger, smarter, and ready for whatever the trail throws at you.
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